Podcast

With so many digital options available to broadcasters, focusing on what’s essential may be difficult.  Obviously, your website is super important.  Today, we discuss the two must-have...

One of the most valuable pages on your radio station website is the “Advertise with Us” page.  Is your page doing its job bringing in more customers?  Today, we’ll talk about some best...

You’ve likely heard of or even know a broadcaster burned by the image copyright police.  Someone on their team copied an image from a Google search and used it in a news post a few years ago,...

Every radio station is looking to cut costs and with so much emphasis on other online platforms, you might ask yourself, “Do we really need a website?” The answer is a resounding “yes” and...

“Evergreen content”, or content stays relevant for extended periods, is excellent for any radio station website.  Today, we’ll discuss how AI tools can help you generate this evergreen...

Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc.  With this focus on adding more content, one element has...

For many of us, we’re in the “radio business” - providing extraordinaryexperiences whenever someone tunes in to our radio station.  Unfortunately, this focused mentality can lead us to not...

As radio stations expand their presence online, they become multi-platform brands that offer a vast array of advertising opportunities. For more detailed show notes, visit

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Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces.  Get detailed...

From social media widgets to embedding videos, reviews, andsports cores, external content and widgets can truly transform a website.  However, despite their numerous benefits, integrating external...

Whether it's a celebrity interview, a special show, or a major news event, we all have a good idea when everyone wants to tune in to your station at once. But is your website ready to handle a...

Finding great website content is a hurdle for some radio stations. What if your visitors could create the content for you?  User-generated content (UGC) is any form of content created by your...

In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial...

We’ve always advocated that radio stations repurpose everything they do on-air for online consumption.  Today we’ll talk about various ways you can optimize your on-air content for online...

Have you noticed that some websites just look better and are easier to navigate?  Have you ever compared your station website to one of these? Today we’ll talk about enhancing your website user...

Today, we’ll give four ways that you can harness AI to assist you in creating amazing content for your radio station website.  For more detailed show notes, visit

E-mail newsletters remain a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people to...

Banner ads are still a great way for your clients to promote their business or product.  Today we’ll talk about how to create a compelling and impactful banner ad that captures attention,...

For more detailed show notes visit https://www.skyrocketradio.com/podcast/website-health-check.I have an annual...