Podcast

Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on...

Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just...

In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...

If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....

Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...

If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...

Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...

The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...

When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...

If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...

What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...

How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...

When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret...

Most station websites are treated like digital bulletin boards—updated only when there’s a contest or event. But what if your website was programmed and promoted like another station in your...

Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion. In this episode, Jim...

By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...

In this follow-up to our recent episode on AI search, we dive deeper into what radio stations must do to ensure their websites become go-to resources for AI-powered tools like ChatGPT, Gemini,...

I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start...

A well-designed radio station website isn’t just about function—it’s about feeling. Whether visitors stay, click, or come back depends on more than just your stream player and latest...

Your radio station’s mobile app can do more than just stream music. In this episode, Jim challenges you to explore creative ways to enhance your app’s impact—especially through platforms like...