I've known a few radio stations and several website clients who have lost access to their digital assets after an employee, friend, or family member passed away. So, it's very... Read more.
Promoting local discount deals, coupons and special rewards on your radio station website is a great way to bring back visitors on a daily (or even hourly) basis.
Today we talk with Matt... Read more.
You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself,... Read more.
Google Analytics was initially built during a time when people had hit counters on their websites. Since then, the way we use the internet and the data businesses need to track has dramatically... Read more.
Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and... Read more.
You read that headline correctly but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage... Read more.
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist... Read more.
It seems like every day or week there’s a new headline about another app or website being hacked. And these are typically the higher profile websites. In fact, a hacker attack occurs every 39... Read more.
I spend a lot of time navigating radio station websites all over the world and consider their efficacy from both a marketing and user perspective. I’m often surprised by odd navigational choices,... Read more.
There are a few different methods to display a video on your website and the advantages of using a third-party service like Youtube and Vimeo versus uploading and displaying video from your hosting... Read more.
There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code. Thanks to the Alexa Radio Skills Kit, radio stations no longer... Read more.