Podcast

If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....

Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...

If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...

Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...

The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...

When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...

If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...

Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re...

What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...

“WordPress is outdated and slow.” You’ve probably heard that one before—but is it true? In this episode of Better Radio Websites, Jim tackles the myths and misconceptions...

Banner ads are still one of the most effective ways for radio stations to generate digital revenue—but only if they’re done right. In this episode, we reveal 10 proven tips to help you design...

This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael...

What’s one of the fastest ways to make your radio station website look sharper and load faster? Standardize your featured images.In this episode, we’ll break down the three most...

When it comes to your radio station’s website, the streaming player is the heartbeat of your online presence. But not all players are created equal. Should you go with an embedded player, a...

Your contact page might seem like a minor detail, but it’s often the first stop for listeners, advertisers, and contest winners trying to reach you. If it’s outdated, cluttered, or confusing,...

Today, we’re tackling one of the most visited parts of your website: the homepage.  Your homepage is your storefront.  So, it must be maintained to ensure you’re directing visitors to where...

98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant...

AI is changing the way people discover content—and if your radio station or group isn’t updating its website regularly, you’re already falling behind. In this episode, we dive into what...

In this quick-hit episode, Jim shares a fast and effective way to improve your radio station’s “Advertise With Us” page. If potential advertisers are clicking the link, your page should be...

Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're...